Banner Sizes for Google Adwords

Banner sizes for Google Adwords differ. Several are currently offered, and their dimensions are listed below. The sizes are all in pixels.

Image Ad Formats

They are leaderboard (728 x 90), banner (468 x 60), small square (200 x 200), skyscraper (120 x 600), wide skyscraper (160 x 600), square (250 x 250), medium rectangle (300 x 250) and large rectangle (336 x 280). These images can be still or have animation. Adobe Flash elements may also be included.

Overview

Google developed this system to help people in the marketing of their products. The system can also be used for promoting services. They will appear in Google’s search engine and its associates. This is done by way of a text ad that pops up when people look up keywords in the search engine. The ad shows up as a sponsored link.

Pay Per Click

Regardless of the banner sizes for Google Adwords used, the system operates on a pay per click basis. This means a user determines where the ad will show up. This is done via phrase bidding. The amount paid for takes place when someone clicks the ad the user made.

Format Used

These ads come in the form of a text ad. These have a URL link to a web page. It will also have a couple of descriptive lines and a title line. The advertisement will pop up on the results page you want it to be in.

The ad will be set at the right and top of the search engine results. Users may pitch the place where the ad is going to be. This is done via bidding. Basically, the higher the bid phrase, the higher the ad will be placed on Google’s page one result.

Benefits

Paying more has its benefits. Studies have shown that 90% do not look beyond page one of a search result. The higher the ad placement is, the higher the chance people will look at it. This happens a lot because people often click the links at the top of the page.

The more clicks you get, the more money you make. To use Adwords, you must set up an account first. The site has many tools that help beginners design ads.

Because banner sizes for Google Adwords are numerous, deciding what to use can be difficult. It all depends on the ad. It also hinges on what you are advertising.